All marketing efforts that ran in the US or Canada between September 1, 2013 and August 31, 2014* are eligible to enter.
Any and all marketing cases, whether full campaigns or unique efforts within a campaign are eligible to enter. Retail experience, viral, buzz, direct mail, PR, Radio, TV, etc. – any one or any multiple combination of mediums – any examples of work that demonstrate how you tackled your objectives can be entered. You must detail the “why” behind the strategy and provide proof that your work achieved significant results.
Your work must have made an impact during the eligibility period and the results you provide must be within this time frame. Elements of the work may have been introduced earlier and may have continued after, but your case must be based on data relative to the qualifying time. Judges will evaluate success achieved during the eligibility time period.
Do not include results after 8/31/14; this will result in disqualification*.
*Exception: The Seasonal Marketing category follows an extended eligibility period for its introductory year: August 1, 2013 - September 30, 2014. Entries in this category cannot include results after 9/30/14.
See the entry kit for rules regarding re-entering past winning work.
The Effie Awards reserves the right to re-categorize entries, split/redefine categories and/or refuse any entry at any time.
DEADLINES & FEES (UPDATED)
Due to the many requests from entrants, we're offering an extension to the final deadline, which requires an added expedited processing fee of $295 per entry.
Entry fees do not go into effect until the morning after the entry deadline around 8 AM.
On Time: October 14, 2014 $ 885 Extension: October 22, 2014 $ 1,195 Last Chance: November 3, 2014 $ 1,795 NEW: Final Extension: November 10, 2014 $2,090 ($1,795 + $295 Expedited Processing Fee)
GoodWorks Non-Profit Submissions: Flat Fee: November 10, 2014 $ 443
Seasonal Marketing Submissions:
Due to the extended eligibility period, this category follows a later deadline schedule: On Time: November 6, 2014 $ 885 Extension: November 13, 2014 $ 1,195 Last Chance: November 20, 2014 $ 1,795
NEW ENTRANT DISCOUNT
If your company has not submitted work in the 2012, 2013, or 2014 competitions as the lead/entering company, you are eligible for a $200 discount on all entries you submit.
To receive this discount, you must obtain your entry ID# by starting your entry in the online entry area. Once you have your entry ID#, email Sarah Lee with the subject line NEW ENTRANT DISCOUNT. Please include your agency name, location, and entry ID#(s) in the body of the email.
Purchasing an Insight Guide for your submission is the only way to receive direct feedback from the judges who evaluated your case and learn the strongest and weakest scoring sections based on judging scores.
If purchased at time of entry, the cost is $250. If purchased after judging begins, the price will increase to $350/entry.