2015 Competition (closed): All marketing efforts that ran in the US or Canada between September 1, 2013 and August 31, 2014* are eligible to enter.
2016 Competition (open for entries fall 2015): All marketing efforts that ran in the US or Canada between September 1, 2014 and August 31, 2015* are eligible to enter.
Any and all marketing cases, whether full campaigns or unique efforts within a campaign are eligible to enter. Retail experience, viral, buzz, direct mail, PR, Radio, TV, etc. – any one or any multiple combination of mediums – any examples of work that demonstrate how you tackled your objectives can be entered. You must detail the “why” behind the strategy and provide proof that your work achieved significant results.
Your work must have made an impact during the eligibility period and the results you provide must be within this time frame - exclusively within the United States and/or Canada. Elements of the work may have been introduced earlier and may have continued after, but your case must be based on data relative to the qualifying time. Judges will evaluate success achieved during the eligibility time period.
Do not include results after the end of the eligibility period; this will result in disqualification*.
*Exception for 2015: The Seasonal Marketing category follows an extended eligibility period for its introductory year: August 1, 2013 - September 30, 2014. Entries in this category cannot include results after 9/30/14. *2016 rules for this category will be announced August 2015.
See the entry kit for rules regarding re-entering past winning work.
The Effie Awards reserves the right to re-categorize entries, split/redefine categories and/or refuse any entry at any time.
DEADLINES & FEES
*Note: Below are last year's deadlines and fees. Deadlines will run along the same time frame for the upcoming 2016 competition - fees TBD.
On Time: October 14, 2014 $ 885 Extension: October 22, 2014 $ 1,195 Last Chance: November 3, 2014 $ 1,795
GoodWorks Non-Profit Submissions: Flat Fee: November 10, 2014 $ 443
Seasonal Marketing Submissions:
Due to the extended eligibility period, this category follows a later deadline schedule: On Time: November 6, 2014 $ 885 Extension: November 13, 2014 $ 1,195 Last Chance: November 20, 2014 $ 1,795
Entry fees do not go into effect until the morning after the entry deadline around 8 AM.
NEW ENTRANT DISCOUNT
In the 2016 competition, if your company has not submitted work in the 2013, 2014, or 2015 competitions as the lead/entering company, your agency will be eligible for a $200 discount on all entries you submit.
Instructions to receive this discount will be available September 2015.
Purchasing an Insight Guide for your submission is the only way to receive direct feedback from the judges who evaluated your case and learn the strongest and weakest scoring sections based on judging scores.
If purchased at time of entry, the cost is $250. If purchased after judging begins, the price will increase to $350/entry.
It is possible to purchase Insight Guides for past entries. If you are interested, please email Steph Jones at email@example.com.