THE GREEN EFFIE AWARD

The Effie Awards will introduce into the 2008 competition The Green Effie Award to honor eco-marketing efforts that are making a difference.

Final Chance to Enter: February 22, 2008 Download Entry Kit Now

As more and more companies are incorporating Green themes into their marketing messages, the Effie Awards will single out marketing communications that have been proven to be effective in support of eco issues. The Green Effie Award is sponsored by Discovery Communications’ network, Planet Green.

Gold, Silver and Bronze Effies will be awarded on June 4, 2008 to eco-marketing campaigns that utilize any form of consumer engagement (from TV to package design to events to PR) to deliver their marketing mission. As with all Effie entries, Green Effie entrants will have to back up claims that they made an impact, inspired action, and made a difference.

Eligibility for The Green Effie

The Green Effie is for: Marketing Communications for eco issues (e.g. sustainability, healthy lifestyle, energy conservation, green products / services, green business alignment, etc.) Any case in which the core communications idea is centered on an eco issue is eligible. The award will be similar in approach to the existing Effie for non-profit initiatives which exists to call attention to important / effective marketing communications in the fields of non-profit causes.

Campaigns/Marketing Efforts that ran in the U.S. between September 1, 2006 and November 30, 2007 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to this qualifying time frame.

This is a marketing award, not a sustainability award, but in the spirit of the program, we are seeking entries for products and services that do move the needle forward a bit or that at least are not moving it backwards. The Effies will be on the look out for “greenwashing” and as always, reserve the right to ask for additional information from finalists if needed.

Entry Details

The Green Effie Call for Entries begins January 3, 2008.

The On-Time Entry Deadline: February 15, 2008
The Extension Entry Deadline: February 16-22, 2008
(NOTE: entries cannot be accepted past 2/22/08)

The On-Time Entry Fee is $695
The Extension Entry fee is $795

In the green spirit, the Effie Organization will work to make the submission requirements for this award as green as possible. Entrants will be asked to mail-in the bare minimum of written materials:

- 3 hard copies of entry form, printed back & front (on recycled paper if possible)
- 5 copies of any print creative materials

The Green Effie Awards will take on the responsibility of printing additional copies if needed, on recycled paper. For judging purposes, print creative materials will be shared between jury members.

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