Marcio M. Moreira Vice Chairman McCann Worldgroup
Marcio M. Moreira is the Vice Chairman of McCann Worldgroup. As Vice Chairman, Global Professional Management of McCann Worldgroup, his responsibilities encompass global human resources, including recruitment, deployment and compensation, as well as oversight of McCann’s worldwide training and development programs. He was named Vice Chairman of McCann Worldgroup in 2000.
His previous title was Vice Chairman, Chief Creative Officer and Worldwide Director of Multinational Accounts. He had assumed the creative title in 1993 and added the account post in 2002. From 1994-1998, in addition to his creative role, Mr. Moreira was Regional Director of McCann Asia-Pacific, the largest western-based ad agency system in the region. Earlier, he served for five years as Vice Chairman, Chief Creative Officer-International and from 1991-1994 his responsibilities included heading the McCann NY creative department. Mr. Moreira began his advertising career with McCann Brazil in 1967. In 1980, he came to New York to head InterNational Team, then the agency’s multicultural creative task-force. He was named Executive VP in 1982 and International Creative Director in 1984. In 1987 he took a one-year leave of absence to serve as Worldwide Marketing Coordinator for Columbia Pictures, then a Coca-Cola subsidiary. Over the years, Mr. Moreira has led cross-border creative development on such global accounts as Coca-Cola, UPS, Nestle, Goodyear, General Motors, Unilever, MasterCard and Interbrew – and has won hundreds of awards, including Cannes Lions, New York Festival, Clio, Mobius and Andy awards. He is also the recipient of The Paul Foley Award, the highest creative honor bestowed by The Interpublic Group. Mr. Moreira was named Brazil’s Advertising Professional of the Year (1988), of the Decade (1990) and of the Century (2003). He has served as a judge for every major creative festival and as Chairman of the Cannes Festival. Fluent in Portuguese, Spanish, English and French he has authored two books (in Portuguese): one a collection of poetry, the other a series of short stories. He became an American citizen in 1990.