EFFIE HONG KONG
Call for Entries: Feb 15, 2012
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MOST EFFECTIVE AGENCIES & BRANDS ANNOUNCED
EFFECTIVENESS INDEX RANKINGS FOR APAC REVEALED
Unilever, McDonald's, Omnicom and Ogilvy & Mather are the most effective marketers in Asia Pacific according to the Effie Index.
The top five most effective advertisers in Asia Pacific are Unilever, McDonald’s, Tata Group, Levi Strauss & Co. and Mars, while the most effective brands are McDonald’s, Levi’s, IBM, Commonwealth Bank and Vodafone.
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GLOBAL EFFIE AWARD
The Global Effie Awards were created in 2003 to honor multinational marketing communications ideas that have proven themselves effective in four or more countries on at least two continents. For the past several years the award has been judged on multiple continents and this year is no exception with judging sessions held in Singapore, London and New York.
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EFFIE WORLDWIDE
The Effie program’s mission to recognize and pay tribute to the most effective marketing communications practices is global. Worldwide, there are 40 national Effie Awards programs, 3 regional programs (the Asia Pacific Effies, Euro Effies and Middle East North Africa Effies), the Global Effie Awards and Effie conferences and case study presentations.
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