North American Effie
Honoring the most effective marketing communications cases in the US & Canada.
2014 Shopper Marketing Effie Finalists and Winners Announced
After two rounds of judging, a total of 11 winners have been selected. American Express Canada, Procter & Gamble and Target are among this year's Shopper Marketing Effie winners.
Trophy levels will be revealed at the Path to Purchase Institute's Shopper Marketing Summit on March 25, 2014.
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North American Effie Index Rankings Revealed
Based on the analysis of the North America Effie Awards finalist and winner data from the past year: Procter & Gamble is the most effective advertiser (for the third year in a row), Mizuno is the most effective brand and Omnicom is the most effective advertising holding company…
Review complete listing of North American rankings.
See the People Behind the Work (2013)
Over 80 agency and client teams have been selected as Effie winners this year – view the team photos of the winning teams.
Entering the Shopper Marketing Effie Competition?Entries into the Shopper Marketing Effie competition must use the dedicated Shopper Effie entry form and online entry area. Click here to access the Shopper Marketing Effie Competition materials.
2013 Effie Winners Journal - Digital VersionReview last year's winners in the 2013 Effie Awards Winners Journal.
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- N. AMERICA