2011 COLLEGIATE EFFIE BRAND CHALLENGE, PRESENTED BY MINI USA
Effie Worldwide partnered with MINI USA for the inaugural Collegiate Effie Brand Challenge competition. For this competition, students were challenged to create an integrated, multi-channel marketing campaign to drive awareness and consideration of the Countryman – the first four-door, optional all-wheel drive vehicle to join the MINI family.
Over three days in April, judges from a wide range of industry disciplines gathered in New York City to select finalists who clearly demonstrated a strategic, creative and effective solution to MINI USA’s marketing challenge. The inaugural Brand Challenge competition finalists were:
UNIVERSITY OF GEORGIA for PERFECT MATCH
Team Members: Melissa King , Trent Lyle , Thom Pulliam
PORTLAND STATE UNIVERSITY for I’M IN
Team Members: Joe Bazeghi, Ebony Smith, Jennifer Teeples
All finalists were invited to present their work to senior members of the MINI USA marketing team in May. Both teams tied and won first place awards!
On behalf MINI USA, we congratulate the 2011 Collegiate Effie winners on a job well done.