ENTRY INTO THE 2012 GLOBAL EFFIE AWARDS HAS BEEN EXTENDED
Eligibility for 2012 Competition
• Entries must be for a single brand idea running across at least four
countries in two or more regions worldwide. The five regions are
defined as: Africa & the Middle East; Asia Pacific; Europe; Latin
America & the Caribbean (includes Mexico); North America (U.S. &
Canada).
• The effort must have run between September 1, 2008 and October 31, 2011
in all countries submitted, and must have run in at least one of the
countries between September 1, 2010 and October 31, 2011.
• Entries that are produced by multiple parties (advertising agencies,
media agencies, etc.) can only be submitted for consideration once.
Global Effie Competition:
Marketing communications that succeed in multiple regions are essential to effective brand building. The Global Effies were created in 2003 to honor communications initiatives that have proven their effectiveness in multiple markets worldwide.
We encourage partners to work together to submit a case, because collaboration yields the most effective, thorough cases. You must credit all of your main strategic and creative partners on the case you submit. Effie reserves the right to refuse any entry at any time.
Marketing initiatives in any language other than English must be accompanied by a complete English language translation, including all creative materials, to make judging possible.
| Entry Date | Fee to Enter | |
| Extended Deadline: | December 14-21, 2011 | $1,395 |
| Final Deadline Extension: | December 21-January 5, 2012 | $1,595 |