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WINNER
Awarding Ideas That Work:
Leo Burnett and Detroit Public Schools won the 2010 Grand Effie in addition to three Effie wins for their "I'm In" campaign. See full list of winners. More Info
EFFECTIVENESS ARCHIVES
Each year, the Effie Awards draw in thousands of campaigns with budgets ranging below $500k to $40m+, from local, boutique agencies and large multinationals – all entering to prove that they most effectively executed an idea that worked.
For those who come out on top of Effie’s rigorous judging process, their achievement is marked not only by their trophies/certificates and public recognition of a job well done, but it is also marked here in the Effie Winners’ Showcase.
This database will permanently archive winning work and serve as a resource center for effectiveness in marketing communications. Explore best practices, the strategic thinking behind the most effective campaigns in North America and how real results are achieved.
If you have any questions about the Effie Winners Showcase or if there’s anything we can include to help enhance your learning, please contact us at admin@effie.org
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EFFIE CASE STUDIES:
WEBINAR EVENT
Tuesday, July 20, 2010
Join Effie Worldwide and YouTube for the kickoff of the 2010 "Ideas That Worked" 4-part webinar series. Get a behind-the-scenes look at how some top brands effectively connected with their consumers in unique ways, and learn best practices from some of the most memorable marketing communications of the year.
Featured Cases:
Old Spice/Wieden+Kennedy
"Swagger: The Scent That Makes A Difference"
Jack in the Box/Secret Weapon
"What Would the World Be Like Without Jack"
Intel/Venables Bell & Partners
"Sponsors of Tomorrow"
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SEARCH DETAILS
Welcome to the Effie Awards Winners Showcase. View winners details, creative and case studies for winning work dating back to 1993. Search by year, category, keyword or all of the above by using the search navigation bar at the top of the page.
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2010 EFFIE NA:
GRAND WINNING CASE
I'm In - Detroit Public Schools/Leo Burnett Detroit
Carl Johnson, Chairman of the Board of Directors of Effie Worldwide, Inc. and Co-Founder of Anomaly, said that today’s Grand Effie deliberation was one of the hardest decisions in recent years due to the level of excellence displayed by the finalists.
Past Grand Effie winner Apple once again demonstrated their mastery of communications strategy with massive sales success, while Hyundai acted with boldness, simplicity and insight to perfectly gauge the mood of a nation allowing them to reverse the dynamics of an entire category.
“Our deserved winner is Detroit Public Schools who took on a challenge decades in the making,” said Johnson. “Acting with passion and proactivity, they reversed the negative perceptions surrounding their schools with a powerful and engaging multimedia campaign that moved people emotionally, inspired them to get involved and resulted in them being entrusted with people’s most valued possessions-their children’s futures.”
Read the full case study
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EFFIE NORTH AMERICA:
WINNER RESULTS
See the full list of who won gold, silver and bronze in the 2010 Global & North American Effie Awards.
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