EFFECTIVENESS ARCHIVES
Read the strategies. See the work.
Learn what's getting results.
Visit the Winners Showcase, an archive of best practices, to view the most effective case studies of this year and each year dating back to 1993. Search by year, category, keyword or all of the above by using the search navigation bar at the top of the page. Strategically search campaigns and gain insight from a content-rich database of ideas that worked in dozens of product/service & specialty categories.
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COLLEGIATE EFFIES
Introduced in 2009 & modeled after the Effie North America competition, the Collegiate Effie Competition provides undergraduate students a chance to create comprehensive marketing communication cases that address real world challenges for real world marketers.
In 2011, students will have the opportunity to participate in two distinct client challenges – the PSA Challenge, where students will be required to develop an integrated Public Service Announcement and the Brand Challenge, where students will develop an integrated marketing communications case in response to a specific “non-PSA” marketing challenge posed by their client.
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SURVEY FINDINGS: BRANDS KEEPING CONTENT MARKETING IN-HOUSE
Outbrain surveyed the 2011 NA Final Round judging panel to learn what trends are influencing content development.
What they learned -
- Over 99% of respondents are already engaged in online content creation and content marketing today and believe that content is important to the overall brand marketing strategy.
- Most respondents reported using their in-house marketing team for content marketing initiatives.
- While only 48% of overall respondents have a dedicated budget for their online content strategy, 58% are spending a significant portion of their overall budgets on the development of online content.
View full results...
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EFFIE JUDGES' CHOICE:
MOVEMENT MARKETING
Throw five intelligent, self-aware, and creatively-driven people on a stage and engage them in a dialogue and you’re bound to come out with some marketing principles to live by.
This panel rarely felt like we were eavesdropping on the behind-the-scenes conversation of the Judges at the Effies, because it wasn’t consensus that the panelists were aiming for. It was intelligent, skeptically-productive dissent...
Discussion participants:
Matt Seiler
CEO, UM
Ilana Bryant
Global Chief Strategy Officer
StrawberryFrog
Todd Cunningham
SVP, Strategic Insights & Research
MTV Networks
Mark D’Arcy
President & CCO
Time Warner Global Media Group
Shiv Singh
Head of Digital
PepsiCo Americas Beverages
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