EFFECTIVENESS ARCHIVES
Read the strategies. See the work.
Learn what's getting results.
Visit the Winners Showcase, an archive of best practices, to view the most effective case studies of this year and each year dating back to 1993. Search by year, category, keyword or all of the above by using the search navigation bar at the top of the page. Strategically search campaigns and gain insight from a content-rich database of ideas that worked in dozens of product/service & specialty categories.
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EFFIE + NYU PARTNERSHIP
Effie Worldwide is delighted to announce a partnership with New York University, Stern School of Business’s Center for Measurable Marketing.
NYU’s research and analysis of Effie cases will help further define effectiveness in marketing communications. We look forward to sharing new industry trends, data and insight with you soon.
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COLLEGIATE EFFIES
The Heineken USA/Effie Collegiate PSA Challenge gives students a chance to create a comprehensive marketing campaign that addresses real world challenges while experiencing, first hand, the work that goes into creating an integrated marketing campaign.
Qualifying campaigns will be reviewed and judged by industry professionals representing expertise in various disciplines – creative, strategic planning, media strategy, branding, marketing, digital, etc.
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KEYNOTE EVENT:
ZAPPOS' CEO TONY HSIEH
Friday, Sept 10th
The New York AMA is delighted to host an exclusive NYC keynote presentation with entrepreneur and CEO of online retailer Zappos.com, Tony Hsieh.
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INNOVATION & ACCOUNTABILITY SURVEY
In a recent Effie Awards survey, the majority of agencies described their companies in "innovation mode," and more than half of the agency and advertiser respondents claimed that the economy has not compromised their creativity.
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FEATURED CASE STUDY
Old Spice: Is Old Spice Hair & Body Wash Right For Me?
In 2008, Procter & Gamble and its agency set out to relaunch Old Spice's Hair & Body Wash. Research revealed that many guys were alienated by overcomplicated or overly feminine products on the shelf. Thus, the campaign presented Old Spice Hair & Body Wash as an easy choice for no-nonsense guys, regardless of the hair, body or body hair they were bringing to the table. Sales skyrocketed, beating year-ago results by 70% and propelling Hair & Body to become the No. 1 variant in the male body wash category just one month after launch.
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