EFFIE COSTA RICA ANNOUNCES 2012 EFFIE AWARD WINNERS
The 2012 Effie Costa Rica Award Winners were announced on Thursday, November 22. To see a list of winners, please visit the Effie Costa Rica website. More Info
EFFIE GUATEMALA ANNOUNCES 2012 WINNERS
The 2012 Effie Guatemala Awards Gala took place on October 23, 2012. To see a complete list of winners, please visit the Effie Guatemala website. More Info
EFFIE CHILE AWARD WINNERS ANNOUNCED
The 2012 Effie Chile award winners were announced on October 25 in Santiago. To see a list of all the winners, please visit their website. More Info
2012 EFFIE MEXICO AWARD WINNERS ANNOUNCED
Obtain contact information on all South American Effie programs including: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, Peru and
2012 GLOBAL RANKINGS
After analyzing finalist & winner data from 39 worldwide Effie competitions from the past year, globally Unilever is the most effective advertiser, McDonald's is the most effective brand, for the second year in a row, WPP Group is the most effective advertising holding company and Ogilvy & Mather is the most effective advertising agency network.
View complete worldwide rankings More Info
EFFIE EFFECTIVENESS INDEX
Effie Worldwide, in partnership with Warc, launched The Effie Effectiveness Index in 2011, to recognize the architects of the most effective marketing communications ideas from around the world and to educate and promote marketing effectiveness globally.
Visit the Effie Index website (www.effie.index.com) to find out more about the comprehensive rankings. More Info
2012 GLOBAL EFFIE AWARD WINNERS
The 2012 Global Effie Awards were presented at the 44th annual Effie gala on May 23, 2012.
The Gold Global Effie went to Nike's "Write The Future" campaign, created by Wieden + Kennedy. The Silver Effie was presented to Grey Worldwide for P&G's Febreze/Ambi Pur "Breathe Happy Global Campaign", while the "Superfast Handwash" campaign by Lowe Lintas and Partners India for Unilever's Lifebuoy handwash, took home a Bronze trophy from the 2012 Global Effie Awards Gala.
To view the complete list of winners, visit www.effie.org/ideas_that_work. More Info
EFFIE AWARDS ARGENTINA ANNOUNCES 2012 WINNERS
Effie Argentina has announced its 2012 award winners. To see a full list of winners, please visit the Effie Argentina website. More Info
2012 EFFIE ECUADOR WINNERS ANNOUNCED
On October 17, 2012, Effie Ecuador announced the 2012 Effie Ecuador Award winners. To find out who was awarded, please visit the Effie Ecuador website. More Info
2012 EFFIE URUGUAY AWARD WINNERS
EFFIE PERU ANNOUNCED 2012 AWARD WINNERS
The most effective marketing communications campaigns, carried out by advertisers and agencies, were recognized at the 17th annual Effie awards ceremony in Peru. The most eagerly anticipated prize of the night, the 2012 Grand Effie, was awarded to Promperu and the Young & Rubicam agency for the launch of the Peru brand campaign to the domestic market. The " Lanzamiento de la Marca Perú" campaign also won a Gold Effie award in the corporate image category. For a complete list of the 2012 Effie Peru Winners click here for More Info
The Effie program’s mission to recognize and pay tribute to the most effective marketing communications practices is global. Worldwide, there are 40 national Effie Awards programs, 3 regional programs (the Asia Pacific Effies, Euro Effies and Middle East North Africa Effies), the Global Effie Awards and Effie conferences and case study presentations.
STATE OF THE INDUSTRY:
Andres Mazuera, Managing Director of Leo Burnett Guatemala, discusses the effective marketing communications that are necessary to excelling in Guatemala.