MENA EFFIE
In 2009 the GEMAS joined up with Effie Worldwide to launch the first GEMAS Effie Mena Awards. The Gemas Effie Mena Awards were launched to recognise, educate and encourage effectiveness among the marketing communications industry across the Middle East.
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STATE OF THE INDUSTRY:
MENA
Hubert Boulos, Regional Managing Director of MAC DDB, discusses his point of view on the marketing communications industry in the Middle East North Africa region, as well as provides helpful insight on future trends in the area.
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EFFIE WORLDWIDE
The Effie program’s mission to recognize and pay tribute to the most effective marketing communications practices is global. Worldwide, there are 40 national Effie Awards programs, 3 regional programs (the Asia Pacific Effies, Euro Effies and Middle East North Africa Effies), the Global Effie Awards and Effie conferences and case study presentations.
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MOST EFFECTIVE AGENCIES & BRANDS ANNOUNCED
EFFECTIVENESS INDEX RANKINGS FOR MENA REVEALED
Bahrain Telecommunications Company, Batelco, Omnicom and McCann Worldgroup are the most effective Marketers in MENA according to the Effie Effectiveness Index.
The top five most effective advertisers in MENA include: Bahrain Telecommunications Company, Procter & Gamble, Coca-Cola, Saudi Snack Foods LTD and Beiersdorf. The top five most effective brands in MENA include: Batelco, Doritos Collisions, Nivea Angelstar, Standard Chartered Bank and Coca-Cola.
Visit the Effie Effectiveness Index at www.effieindex.com for the complete rankings!
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GLOBAL EFFIE AWARD
The Global Effie Awards were created in 2003 to honor multinational marketing communications ideas that have proven themselves effective in four or more countries on at least two continents.
For the past several years the award has been judged on multiple continents and this year is no exception with judging sessions held in Europe, Asia, and the Americas.
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