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MOST EFFECTIVE AGENCIES & BRANDS ANNOUNCED
Procter & Gamble, Old Spice, Omnicom and BBDO Worldwide are the most effective marketers in North America according to the Effie Effectiveness Index.
The top five most effective advertisers in North America include: Procter & Gamble, Kimberly-Clark, Mars, Toyota and Walgreens.
The top most effective agency offices are Wieden+Kennedy, BBDO New York, ARC Worldwide, Leo Burnett and JWT, while the most effective independent North American agencies include: Wieden+Kennedy, Paine PR, McKinney, David&Goliath, LLC. and Edelman.
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2011 EFFIE WINNERS JOURNAL
View the winners and read case summaries of the 2011 North American Effie Awards winners in the Effie Winners Journal.
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