Automotive- Aftermarket
Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, etc.
Beauty Products & Services
Personal care items such as cosmetics, fragrances, shampoos, hairsprays, soaps, deodorants, hair coloring; personal care services such as spas,etc.
Beverages - Alcohol
Beer, champagne, rum, tequila, vodka, wine, wine coolers, after dinner drinks, etc.
Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
* Please note: energy drinks should be entered into the Energy/Nutrition Products & Services category.
Breakfast Foods
Cereals, and other foods intended primarily for breakfast consumption
Corporate Reputation / Professional Services
Includes sponsorships, image & identity. Communications to promote corporations, not exclusively their products. Includes Business/Professional services such as consulting, accounting, legal, employment, etc.
Culture & The Arts
Plays, museums, music organizations, concert series, cultural festivals, theater festivals
Electronics
Audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, laptops, tablets, sound systems, etc. *Previously consumer electronics and computer hardware categories*
Energy/Nutrition Products & Services
Products & services aimed at the energy, sports, wellness lifestyle. E.G. vitamins, energy bars, drinks, etc.; weight loss programs/camps, training camps and facilities, etc.
Entertainment & Sporting Events
Includes sporting events and entertainment.
E.G. the superbowl, sports teams, specific films, books, dvds, videogames, games (online, mobile, social, board, card, etc.), entertainment apps, greeting cards, online, radio and television programming, etc.
Financial Products & Services
Communications promoting overall image and capabilities of a financial institution and specific products or services including home banking, loans, mortgage, mutual funds, traveler’s checks, etc.
Government, Institutional & Recruitment
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces marketing communications. Includes political messages and special interest / trade group communications.
