Government, Institutional & Recruitment
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces marketing communications
Healthcare, OTC
Drugs, vitamins, first-aid products and devices that do not require a doctor's prescription for purchase
Healthcare, Rx
Prescription required drugs, vitamins, first-aid products and devices
Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services
Internet Products & Services
Internet access providers, high speed Internet access services, on-line services, portals, search engines and related Internet products & services.
Leisure Products
Sporting/camping goods, and other items intended for leisure activity
Media Companies
Broadcasters, magazines, newspapers, web sites, consumer or trade media, radio and television stations (inc. networks)
Packaged Food
Packaged and frozen foods both regular and diet/light
Pet Care
Animal food, veterinary and boarding services, breeders
Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants. Any restaurant may enter and the competition will not be classified by type.
Retail
Store and/or web site that provides a multiple range of non-related or generally related merchandise, which include: department stores, food retailers, and discount/bulk retailers. (i.e. Amazon.com, JC Penney, Priceline.com, Sam’s Club, Shoprite, Walgreens, Wal-Mart) and Store and/or web site that specializes in one particular line of products. (i.e. clothing, health food, shoes, pet care, toys, greeting cards)
Transportation
Air, train, bus, subway systems, car rentals, leasing not including automobile sales/leasing