Beauty Products & Services
Personal care items such as cosmetics, fragrances, shampoos, hairsprays, soaps, deodorants, hair coloring; personal care services such as spas, weight loss programs, etc.
Beverages, Alcohol
Beer, champagne, rum, tequila, vodka, wine, wine coolers, after dinner drinks, etc.
Breakfast Foods
Cereals, and other foods intended primarily for breakfast consumption
Corporate Reputation / Professional Services
Includes sponsorships, image & identity. Communications to promote corporations, not exclusively their products. Includes Business/Professional services such as consulting, accounting, legal, employment, etc.
Culture & The Arts
Plays, museums, music organizations, concert series, cultural festivals, theater festivals
Electronics
Audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, laptops, tablets, sound systems, etc. *Previously consumer electronics and computer hardware categories*
Entertainment & Sporting Events
Includes sporting events and entertainment. E.G. Superbowl, sporting team, a specific motion picture, books, records, electronic videogames, radio and television programming
Fashion & Style
Brand of clothing, athletic brands, sporting apparel, active wear, eyewear, shoes, hosiery, jewelry
Financial Services, Products & Services
Communications promoting overall image and capabilities of a financial institution and specific products or services including home banking, insurance (other than auto and home), loans, mortgage, mutual funds, traveler’s checks, etc.
Government, Institutional & Recruitment
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces marketing communications. Includes political messages and special interest/trade group communications.
Healthcare, OTC
Drugs, vitamins, first-aid products and devices that do not require a doctor's prescription for purchase
