PRODUCT & SERVICE CATEGORIES

All related products, materials, tools and services.

Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission.

Cars, trucks, motorcycles, both brand and model advertising.

Personal care items such as cosmetics, fragrances, shampoos, hairsprays, soaps, deodorants, hair coloring; personal care services such as spas, weight loss programs, etc.

Beer, champagne, rum, tequila, vodka, wine, wine coolers, after dinner drinks, etc.

Diet and non-diet soda, coffee, tea, juices, bottled water and sparkling water

Cereals, and other foods intended primarily for breakfast consumption

Products and services marketed to children 12 and under. (e.g. Toys, games, dolls, gifts etc.) Also leisure products and services aimed at children.

Computers / PDAs for business/personal purposes and computer peripherals for business/personal purposes (scanners, modems, printers, monitors, etc.)

Software, groupware, operating systems, or any other software marketed to consumer or business users.

Audio and/or video devices such as TVs, radios, VCRs, cameras, sound systems, etc.

Includes sponsorships, image & identity. Communications to promote corporations, not exclusively their products. Includes Business/Professional services such as consulting, accounting, legal, employment, etc.

Plays, museums, music organizations, concert series, cultural festivals, theater festivals

Overnight delivery, package tracking, international service

Includes sporting events and entertainment. E.G. Superbowl, sporting team, a specific motion picture, books, records, electronic videogames, radio and television programming

Brand of clothing, eyewear, shoes, hosiery, jewelry

Credit, charge, debit, phone and other cards

Communications promoting overall image and capabilities of a financial institution and specific products or services including home banking, insurance, loans, mortgage, mutual funds, traveler’s checks, etc.

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces marketing communications

Drugs, vitamins, first-aid products and devices that do not require a doctor's prescription for purchase

Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance

Prescription required drugs, vitamins, first-aid products and devices

Kitchen appliances, air conditioners, carpeting, furniture, decorator’s supplies, paint, and wallpaper.

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services

Internet access providers, high speed Internet access services, on-line services, portals, search engines and related Internet products & services.

Sporting/camping goods, and other items intended for leisure activity

Broadcasters, magazines, newspapers, web sites, consumer or trade media, radio and television stations (inc. networks)

Fax machines, copiers, supplies, furniture, etc

Packaged and frozen foods both regular and diet/light

Animal food, veterinary and boarding services, breeders

Homes, real estate brokers, malls

Quick Service, casual dining, mid-scale, white table cloth and other restaurants. Any restaurant may enter and the competition will not be classified by type.

Store and/or web site that provides a multiple range of non-related or generally related merchandise, which include: department stores, food retailers, and discount/bulk retailers. (i.e. Amazon.com, JC Penney, Priceline.com, Sam’s Club, Shoprite, Walgreens, Wal-Mart) and Store and/or web site that specializes in one particular line of products. (i.e. clothing, health food, shoes, pet care, toys, greeting cards)

Ice cream, candy, chips, cookies, etc.

Telephone companies, cellular services, pagers

Air, train, bus, subway systems, car rentals, leasing not including automobile sales/leasing

Cruises, hotels, resorts, amusement parks, recreational, travel tours, etc.