Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
* Please note: energy drinks should be entered into the Energy/Nutrition Products & Services category.
Includes sponsorships, image & identity. Communications to promote corporations, not exclusively their products. Includes Business/Professional services such as consulting, accounting, legal, employment, etc.
Audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, laptops, tablets, sound systems, etc. *Previously consumer electronics and computer hardware categories*
Includes sporting events and entertainment.
E.G. the superbowl, sports teams, specific films, books, dvds, videogames, games (online, mobile, social, board, card, etc.), entertainment apps, greeting cards, online, radio and television programming, etc.
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces marketing communications. Includes political messages and special interest / trade group communications.
Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, health, life, travel, business, etc.).
Wireless/cellular providers, high speed Internet access services, on-line services, portals, search engines and related Internet products & services (including SaaS/IaaS and Cloud based services), bundled communications (internet, telephone, and cable TV).
*Previously Internet P&S and Telecom Services categories*
General: Store and/or web site that provides a multiple range of non-related or generally related merchandise, which include: department stores, food retailers, and discount/bulk retailers, etc.. Specialized: Stores and/or web sites that specialize in one particular line of products (i.e. clothing, fashion, jewelry, health food, shoes, pet care, toys, greeting cards, etc.).