ELIGIBILITY, DEADLINES, FEES

SPECIAL CATEGORY EXTENSIONS

The entry season for the 2012 Effie Competition is closed.

ELIGIBILITY, DEADLINES & FEES

Any and all marketing communications efforts, whether full campaigns or targeted contributing efforts within a campaign are eligible to enter the Effie Awards competition. Retail experience, viral, buzz, direct mail, PR, Radio, TV – any single medium or combination of mediums – any examples of work that demonstrates how you successfully tackled the client’s objectives – can be entered.

To enter, you must detail the “why” behind the strategy and provide proof that your work achieved the results you were hired to produce.

North American Effie Competition: Marketing efforts that ran in North America – defined as efforts that ran in the US or Canada between Sept. 1, 2010 and August 31, 2011 – are eligible to enter the 2012 North American Effies.

Your work must have made an impact during this time period, and the results you provide must be within this time frame. Elements of the work may have been introduced earlier and/or run past the eligibility time frame, but your case must be based on data relative to the qualifying time.

Global Effie Competition: If your case ran in multiple countries (even if it did not run in the US or Canada), it may be eligible to enter the Global Effie Awards.

We encourage partners to work together to submit a case, because collaboration yields the most effective, thorough cases. You must credit all of your main strategic and creative partners on the case you submit. Effie reserves the right to refuse any entry at any time.

Marketing initiatives in any language other than English must be accompanied by a complete English language translation, including all creative materials, to make judging possible.