2010 EFFIE COMPETITION
Started in 1968, Effie awards Ideas that Work — the great ideas that achieve real results and the strategy that goes into creating them. Whether mainstream or unconventional, digital or print, design or advertising, paid or unpaid, any form of marketing communications can enter.
We are looking forward to another competitive year of the industry’s best work. With 40+ categories, including our Specialty Categories: Boomer+, Brand Experience, David vs. Goliath, Influencers, Media Idea and Renaissance, we ensure a place for every possible marketing effort to be part of the competition.
NEW CATEGORIES
Media Awards
The Effies have introduced two new Media Categories to reflect the ever-increasing importance of the use of media in driving effectiveness:
Single Media Company Activation, which will recognize effective partnerships between brands and single media owners to create and activate strategic, multi-touch point experiences with their target.
Media Innovation, an award that will showcase those who had the insight and creativity to change the way a particular media channel is traditionally used and consumed.
These are in addition to the existing Media Idea, which was introduced in 2007 to recognize that media can be the fundamental driver of an entire campaign
The due date for entries into the Effie Media categories is December 16.
The GoodWorks EffieIn addition to these changes Advertising Age and Effie Worldwide are partnering on a new Effie Award to recognize and promote the idea of doing well by doing good – The GoodWorks Effie. The GoodWorks Effie is for communications programs proven effective in addressing a social problem or in expanding an existing program in ways that benefit our society or our planet. Any effort that sets out to give back in some way for the greater good is eligible to enter.
Review full details of this award
Entries for the GoodWorks Effie are due November 4.
ENTRY KIT
The Effie Entry Kit explains everything from eligibility, to how an entry is judged, to tips and insight from past judges on what it takes to present a winning case. (2010 Entry Kit available shortly.)
ELIGIBILITY, DEADLINES & FEES
Any and all marketing communications efforts, whether full campaigns or targeted contributing efforts within a campaign are eligible to enter the Effie Awards competition. Retail experience, viral, buzz, direct mail, PR, Radio, TV – any single medium or combination of mediums – any examples of work that demonstrate how you successfully tackled your client’s objectives – can be entered. To enter, you must detail the “why” behind the strategy and provide proof that your work achieved the results you were hired to produce.
Marketing efforts that ran in North America – defined as work that ran in the US or Canada – between Sept. 1. 2008 and August 31, 2009 are eligible to enter.
Your work must have made an impact during this time period, and the results you provide must be within this time frame. Elements of the work may have been introduced earlier and/or run past the eligibility timeframe period, but your case must be based on data relative to the qualifying time.
If your campaign ran in multiple countries (even if it did not run in the U.S.), it may be eligible to enter the Global Effie Award.
We encourage partners to work together to submit a case, because collaboration yields the most effective, thorough campaigns. You must credit all of your main strategic and creative partners on the case you submit. Effie reserves the right to refuse any entry at any time.
Marketing initiatives in any language other than English must be accompanied by a complete English language translation, including all creative materials, to make judging possible.