2011 EFFIE COMPETITION
The 2011 Effie North America competition is now open be open for entries.
The first deadline for entries is October 13, 2010 with final deadline being November 4, 2010.
The eligibility time frame for the 2011 competition is September 2009 – August 2010. Work can have started before this and be running after the time frame but the bulk of data and results must fall within the time frame. No results after August 2010 are eligible for the 2011 competition.
NEW CATEGORIES
New Categories for the 2011 North American competition:
- Energy/Nutrition Products & Services
- Insurance (Auto & Home)
- LGBT Community
- Yearly Topical Category: Recession Marketing
ELIGIBILITY, DEADLINES & FEES
Any and all marketing communications efforts, whether full campaigns or targeted contributing efforts within a campaign are eligible to enter the Effie Awards competition. Retail experience, viral, buzz, direct mail, PR, Radio, TV – any single medium or combination of mediums – any examples of work that demonstrate how you successfully tackled your client’s objectives – can be entered. To enter, you must detail the “why” behind the strategy and provide proof that your work achieved the results you were hired to produce.
Marketing efforts that ran in North America – defined as work that ran in the US or Canada – between Sept. 1. 2009 and August 31, 2010 are eligible to enter the 2011 Effies.
Your work must have made an impact during this time period, and the results you provide must be within this time frame. Elements of the work may have been introduced earlier and/or run past the eligibility timeframe period, but your case must be based on data relative to the qualifying time.
If your case ran in multiple countries (even if it did not run in the U.S. or Canada), it may be eligible to enter the Global Effie Award.
We encourage partners to work together to submit a case, because collaboration yields the most effective, thorough cases. You must credit all of your main strategic and creative partners on the case you submit. Effie reserves the right to refuse any entry at any time.
Marketing initiatives in any language other than English must be accompanied by a complete English language translation, including all creative materials, to make judging possible.
DEADLINES
| Entry Date | Fee to Enter | |
| On Time: | October 13, 2010 | $820 |
| Extension Deadline: | October 14-22, 2010 | $1,035 |
| Last Chance Deadline: | October 23-November 4, 2010 | $1,585 |
*GoodWorks Non-Profit Effie: Special Pricing & Deadline:
$395 flat fee – November 4, 2010