ENTRY KIT
SPECIAL CATEGORY EXTENSIONS
The entry season for the 2012 Effie Awards is closed.
Started in 1968, Effie awards Ideas that Work — the great ideas that achieve real results and the strategy that goes into creating them. Whether mainstream or unconventional, digital or print, design or advertising, paid or unpaid – any form of marketing communications can enter.
Tips – Visit the winner showcase to review the work and read the cases of past Effie winners and sign up for the email list to be in the know of all the latest Effie happenings.
If your case ran in multiple countries (even if it did not run in the U.S. or Canada), it may be eligible to enter the Global Effie Award.
WHAT YOU NEED TO ENTER
View the 2012 entry checklist here.
Access the online entry area at the bottom of this page.
CREATIVE REQUIREMENTS
View the creative specifications here.
WORDS OF WISDOM
Ten Reasons for Disqualification here.
Tips on Submitting a Successful Entry here.
2012 Effective Entry Guide here. This guide provides detailed instructions for each scoring section and judge insight on crafting an effective entry.
Judging Process and Score Criteria here.
ENTRY MATERIALS AND ONLINE ENTRY AREA
You will need to download all materials below to complete your entry. Access the Effie Awards Online Entry Area at the bottom link – 2012 Effie Awards Online Entry Area.
Effective Entry Guide
This guide includes detailed instructions for each question and judge insight on crafting a more effective entry.
2012 Entry Form
Standard entry form
2012 Sustained Success Entry Form
This entry form must be used for all Sustained Success entries.
2012 Shopper Marketing Entry Info
Shopper marketing entries require a separate entry form. View the Shopper Marketing entry kit and entry form here.
PDF Of Questions Asked in Online Entry Area
To review what questions will be asked in the online entry area before starting your entry in the system, view this document.