Moving the Eco-Marketing Needle Forward:
First Ever Green Effie Award Winners Announced
GE, HSBC and Wal-Mart to be Presented with Green Effie Awards
on June 4 at 40th Annual Effie Awards Gala
April 2, 2008 (New York)- Inaugural winners of the Green Effie Award, which honors effective eco-marketing, were announced today. Winning campaigns for GE, HSBC and Wal-Mart, were deliberated by a panel of judges with a strong knowledge of marketing and Green issues. The Effie Awards, now in their 40th year, are known for recognizing the most significant achievement in marketing communications: effectiveness. Green Effie winning marketing communications campaigns must demonstrate that they have moved the eco-marketing needle forward.
‘Green has the most to gain when extremely large companies take the opportunity to create change,?’ said Eric Ryan, Chair of the Green Effie Award Jury and Co-Founder of Method.
‘We as agencies know how hard it is to get big companies to turn around,?’ added
Charles Rosen, Green Effie Award Jury Member and Founding Partner of Amalgamated. ’It’s hugely admirable to see GE, Wal-Mart and HSBC put a stake in the ground when it comes to sustainability.?’
GE’s ‘Ecomagination Round Two?’, created by BBDO New York, set out to beat the launch of its iconic campaign and maintain GE’s edge in a landscape where credibility and believability are paramount to success.
Wal-Mart’s ‘PSP 2007- Personal Sustainability Project?’ (in partnership with Saatchi & Saatchi S) rallied each Wal-Mart employee to make a small change, called a personal sustainability practice (PSP), in order to play an active role in sustaining the Earth’s resources now and for generations to come.
Created by JWT, HSBC’s ’There’s No Small Change?’ campaign met its objectives, which included generating new accounts, protecting HSBC’s environmental credentials and meeting its financial obligations to shareholders.
‘In true Effie fashion, each Green Effie winning campaign created tangible results, from Wal-Mart employees developing positive sustainability habits to HSBC customers making real change to GE creating and selling greener products, ?’ said Ryan.
Green Effie winners will learn if they won a Gold, Silver or Bronze Effie at the 40th Annual Effie Gala on June 4 at Cipriani 42nd Street in New York. The Green Effie Award is sponsored by Discovery Communications’ network, Planet Green.
About the Effie Awards
The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of consumer engagement that contribute to a brand’s success. Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the EURO Effie, Effie Asia Pacific (Effie APAC) and more than 35 national Effie programs.
For more details, visit www.effie.org.