EFFIE AWARDS ANNOUNCES MARKETERS WITH THE MOST WINS AND
MEMBERS OF THE 2010 GRAND EFFIE JURY
BBDO, DDB and Leo Burnett Among Leading Agencies; Judges from P&G, Converse, Razorfish and TBWA to Determine Grand Effie Winner on June 8
April 21, 2010 (New York, NY)– With an impressive 11 winning entries each, BBDO and DDB agencies lead the 2010 Effie Awards with the most wins. The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Gold, Silver and Bronze Effie winners will be announced at the 42nd annual Effie Gala on June 8, 2010 at Cipriani 42nd Street in New York.
Marketers with the most wins include Frito-Lay, winning a total of six Effies, and Unilever with four wins. MillerCoors’ “1 Second Ad Campaign” for Miller High Life and “H*Commerce” for McAfee each won three Effies in three different categories.
The best in show, the Grand Effie award, will be chosen the day of the gala from among the top scoring entries, by a panel of judges including:
Pete Carter, Director, Brand Building Integrated Communications-Americas, Procter & Gamble
Geoff Cottrill, Chief Marketing Officer, Converse
Colleen DeCourcy, Chief Digital Officer, TBWA Worldwide
Tony Granger, Chief Creative Officer, Young & Rubicam
Peter McDonough, President, Chief Marketing & Innovation Officer, Diageo, NA
Russ Meyer, Chief Strategy Officer, Landor Associates
Jill Nykoliation, President, Juniper Park
Adrian Pettett, Managing Director & Global COO, Cake Group
Rosemarie Ryan, Former President, JWT North America
Shiv Singh, Vice President & Global Social Media Lead, Razorfish
Chris Weil, CEO, Momentum Worldwide
“The marketers and brands most admired and emulated in our industry are always well represented on our juries,” said Mary Lee Keane, President of Effie Worldwide. “Our 2010 Grand Effie panel is a stellar group of forward thinking marketing and agency executives who know all about innovative and effective marketing communications.”
Details on Winners
Landing six Effies, Juniper Park led BBDO’s wins, while BBDO’s New York, Atlanta and Energy BBDO agencies combined won five Effies. DDB’s 11 wins were shared among DDB’s Chicago, New York and West agencies (8) and Tribal DDB (3). Leo Burnett agencies followed closely in the Effie win tally, with ten wins including Leo Burnett’s Sydney, Chicago and Michigan offices (8) and its Hispanic agency,
Lapiz (2).
The most recognized media agencies in the 2010 Effie Awards competition include OMD, which will take home two trophies as the lead agency on two wins and is credited as media partner in 15 additional winning campaigns. Mindshare also won two Effie Award trophies, in addition to partnering with agencies on 11 other Effie winning campaigns. Starcom MediaVest Group earned an Effie trophy and collaborated as a media partner on 11 Effie winning campaigns.
About The Effie Awards
The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of marketing communication that contribute to a brand’s success. Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Follow the @EffieAwards on Twitter and join the Effie Awards group on Facebook.