EFFIE.ORG/IDEAS_THAT_WORK FEATURES SEARCHABLE DATABASE OF MARKETING CASE STUDIES FROM TOP BRANDS
Winners Showcase section details how companies such as IBM, Nike, Pepsi, Procter & Gamble, and Sony tackled marketplace challenges and achieved results
NEW YORK (August 12, 2008) – The Effie Awards, honoring marketing communications ideas that work, has added 2008 Effie-winning case studies to its website. Effie.org/ideas_that_work, features a video showcase of all the creative communication elements used in the campaign for each Effie winner, as well as downloadable published case studies, detailing the big ideas that achieved results (sales, awareness, etc.), including this year’s Grand Effie winner, the Nintendo Wii campaign.
The database includes over 1500 winners, encompassing more than 50 Effie categories, ranging from Automotive to Retail to Travel, along with specialty categories such as David vs. Goliath and Sustained Success. Users can search for specific brands, advertising and media agencies, or by category and year (going back to 1993). The site is organized to provide quick and direct access to expanded content and media including video clips related to award-winning marketing campaigns.
Visitors to Effie.org/ideas_that_work can gain inspiration for their marketing challenges by taking a look at how companies such as Kellogg’s, Procter & Gamble, Sony and Unilever and agencies including Anomaly, BBDO, Goodby, Silverstein & Partners, Ogilvy and Wieden & Kennedy tackled marketplace challenges and succeeded.
For information on how to enter the 2009 Effie Awards, look for Call for Entry information on www.effie.org in early September.
ABOUT THE EFFIE AWARDS
The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of marketing communication that contribute to a brand’s success. Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the annual World Effie Festival, the Global Effie, the EURO Effie, Effie Asia Pacific (Effie APAC) and more than 35 national Effie programs. For more details, visit www.effie.org. ###