EFFIE AWARDS ANNOUNCE CALL FOR ENTRIES, DUE OCTOBER 15
Workshops, Webinars Offered to Help Entrants Learn What Makes a Compelling Entry
NEW YORK (September 15, 2008)– The Effie Awards, honoring marketing communications ideas that work, has opened its call for entries period. In addition to its 40+ categories, which welcome any form of consumer engagement, three new categories have been added. Workshops and webinars are being offered to help entrants determine what is eligible to enter the Effies, how entries are judged and to provide insight from judges on what it takes to deliver a winning case.
The workshops and webinars, which require pre-registration via Effie.org, are designed to benefit both new entrants and past entrants. A workshop will be held at Effie Headquarters in New York (116 East 27th Street, 6th Floor) on September 30 at 3pm. Webinars will be held on September 17, 2008 at 2:00 pm, September 24, 2008 at 12:30 pm and October 10, 2008 at 2:00 pm (All EST). Entrants may also find it beneficial to view past Effie-winning cases for inspiration (over 60 of this year’s Effie winning cases are now available for download at Effie.org/ideas_that_work).
“The best Effie entries are the cases that tell a story, a story with results,” said Mary Lee Keane, President, Effie Worldwide, Inc. “Simply pasting data into the entry form isn’t going to win an Effie. Effie winners are about great ideas and how they were brought to life.”
Three new Special Awards have been instituted for the 2009 Effie Awards. “The Brand Experience” category is designed to show how advertisers are reaching out to their audiences beyond “traditional methods” to establish meaningful relationships, memorable engaging experiences, and unique connections with their brands. This category is not for efforts that focused on TV, print or radio.
The “Influencers” category spotlights efforts that took on the challenge to identify the ultimate influencers and turn them into brand enthusiasts.
The “Boomer+” award will honor marketing communications that have proven effective in genuinely reaching the 50+ community, or a subset of that community. The Boomer+ award is sponsored by AARP.
The on-time entry date for the 2009 Effie Competition is 3pm EST, October 15, 2008, with extension provisions up until November 5, 2008. For more information on how to enter the 2009 Effie Awards, visit www.effie.org or contact the Effie Worldwide headquarters at 212-687-3280 ext. 225.
ABOUT THE EFFIE AWARDS
The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of marketing communication that contribute to a brand’s success. Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the annual World Effie Festival, the Global Effie, the EURO Effie, Effie Asia Pacific (Effie APAC) and more than 35 national Effie programs. For more details, visit www.effie.org.
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