Effie Awards Invite Marketers to Submit Their Most Effective Campaigns
as the 40th Annual Call for Entries Opens
The Effie Competition is Open to All Forms of Consumer Engagement With Proven Results: Mainstream or Alternative; Digital or Print; Design or Advertising;
Paid or Unpaid.
September 17, 2007 (New York) The Effie Awards, celebrating their 40th year of honoring ideas that work, have officially opened their call for entry period. Last year, the Effie competition broadened its entry requirements to any form of marketing communications (as long as results are proven) and seeks to continue to attract innovative and creative campaigns. In order to better present all forms of media to the judging panels, a 4 minute-creative reel is now required for all entries.
‘The best Effie entry briefs go beyond a typical case study to tell a compelling story,?’ said Taylor Gray, Chairman of the Effie Awards Board of Directors and Worldwide Associate Publisher and Marketing Director at TIME. ‘Our new creative reel requirement will ideally illustrate each entry’s full story, showcasing print, events, microsites, TV- essentially whatever medium attributed to the campaign’s success.?’
Last year’s Effie judging pool reflected the changes in the Effie entry requirements, with First, Final and Grand Effie rounds comprised of senior level marketing executives from the client and agency-side representing all disciplines of marketing, including Advertising, Design, Digital, Guerrilla, Media, PR and Word of Mouth. According to Mary Lee Keane, Executive Director of the Effie Awards, ‘our well-rounded judging panels have the expertise and perspective it takes to recognize the best ideas that work in today’s marketplace.?’
Potential entrants can gain some inspiration from past winners on the Effie website (www.effie.org), by viewing cases from Apple, HP, Ikea, Kraft, McDonald’s, Procter & Gamble, Unilever and Volkswagen, among many others, dating back to 1993.
The deadline for the 2008 Effie Awards entries is October 19, 2007 with extensions available until November 7, 2007 (with late fees). Information on the Effie Awards call for entries requirements can be found on www.effie.org.
About the Effie Awards
The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of consumer engagement that contribute to a brand’s success. Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the EURO Effie, Effie Asia Pacific (Effie APAC) and more than 35 national Effie programs.