A Hat Trick for GREY EMEA at EACA Euro Effies®
September 26, 2007 (Brussels)- For the third year in a row GREY emea has landed the coveted Agency Network of the Year Award, an outstanding achievement and a first in the 11 year history of the Euro Effies.
Wieden + Kennedy Amsterdam received the Euro Effie Grand Prix and Gold Euro Effie for NIKE’s Women’s Dance Campaign 2006 ‘Tell Me I’m Not an Athlete?’.
The rarely awarded Long-term Effectiveness Award was given to Callegari Berville Grey for Procter & Gamble’s Boss Bottled ‘Dressing Ritual’.
Other Gold Award winners were 180 amsterdam with ‘adidas +10’ and kempertrautmann GmbH for Audi’s Audi Q7 Launch campaign.
kempertrautmann and Audi also picked up the Sappi Print Media Efficiency Award for their integrated communications campaign for the launch of the new Audi Q7. This campaign was rewarded as it easily surpassed the company’s already ambitious marketing goals, achieving more efficient communication than the competition, the highest number of new car registrations and image leadership in the sporty, premium SUV segment.
Among Grey’s wins across six categories was a Silver award for Callegari Berville Grey’s P&G Boss ‘Range’, whilst McCann Worldgroup London and San Francisco picked up a Silver for Xbox’s ‘Gears of War’. Leo Burnett London also won a Silver Euro Effie for Procter & Gamble’s Max Factor Masterpiece Mascara ‘Beautifully Framed Eyes’.
Bronze awards went to Grey Brussels for Procter & Gamble’s Mr Proper ‘Talking Surfaces’, Grey Düsseldorf for Heinrich Deichmann Schuhe’s ‘Celebration of Quality’ and Novartis Consumer Health’s Lamisil ‘Free Your Feet, Free Yourself’, Grey London for Procter & Gamble’s Pantene ‘Setting Colour Alight’ and Grey Madrid for Procter & Gamble’s Fairy ‘Fairy Saving Tips’. Bronzes were also awarded to cayenne communications for Canon Europe’s ‘My World, My Way’, Draftfcb Deutschland GmbH for Beiersdorf AG’s NIVEA for Men ‘Summer Look Moisturiser’, Leo Burnett Bucharest for Procter & Gamble’s Tide ‘Super Mum’, Leo Burnett London for Procter & Gamble’s Herbal Essences, Ogilvy Advertising London for Unilever’s Dove Deodorant ‘Tulip Campaign’ and TBWA\Germany for Beiersdorf’s NIVEA VISAGE DNAge Launch and NIVEA Body Good-bye Cellulite.
The Socially Responsible Advertising Award went to Grey London for Women’s Aid ‘Valentine’s Day: Saying it with Roses’. Two other works received commendations in this category for their exceptionnally good work: G2 Lisbon for ANEBE’s ‘100% Cool’ which addressed the senstive issue of road safety, delivered with a positive message; and LyleBailie International for Dept of the Environment, Northern Ireland & Road Safety Authority, Republic of Ireland’s ‘Texting & Home’, addressing the issue of careless driving.
2007 Jury Chairman, David Wheldon, Vice President Global Director Brand and Customer Experience at Vodafone commented, ‘I am a great supporter of effective advertising and endorse 100% the move towards higher Euro Effies standards. We reviewed some superb cases, which stood out for their simplicity & clarity – it is no coincidence that the better the case, the less need there is to dress it up! ?’
The Euro Effies Awards are produced in partnership with EuroNews and supported by European and international media, advertisers and associations such as European Publisher’s Council, WARC, Sappi, TIME, The
Economist, AdForum, P&G, The Nielsen Company, Viva Xpress Logistics and the Inter national ist.