EFFIE COLOMBIA
Entry Deadline: February 22, 2012
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EFFIE PERU
Entry Deadline: April 13, 2012
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STATE OF THE INDUSTRY:
GUATEMALA
Andres Mazuera, Managing Director of Leo Burnett Guatemala, discusses the effective marketing communications that are necessary to excelling in Guatemala.
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EFFIE COMPETITIONS:
SOUTH AMERICA
Obtain contact information on all South American Effie programs including: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, Peru and
Uruguay.
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MOST EFFECTIVE AGENCIES & BRANDS ANNOUNCED
The Effie Effectiveness Index ranked BBDO, McCann Worldgroup and JWT as the top three most effective agency networks in Latin America.
Chevrolet, Éxito and Claro are named top three most effective brands.
See full rankings.
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GLOBAL EFFIE AWARD
The Global Effie Awards were created in 2003 to honor multinational marketing communications ideas that have proven themselves effective in four or more countries on at least two continents. For the past several years the award has been judged on multiple continents and this year is no exception with judging sessions held in Buenos Aires, London, Mumbai and New York.
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EFFIE WORLDWIDE
The Effie program’s mission to recognize and pay tribute to the most effective marketing communications practices is global. Worldwide, there are 40 national Effie Awards programs, 3 regional programs (the Asia Pacific Effies, Euro Effies and Middle East North Africa Effies), the Global Effie Awards and Effie conferences and case study presentations.
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