THE EFFIE AWARDS

Effie awards Ideas that Work – the great ideas that achieve real results and the strategy that goes into creating them. Effie winners represent client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.

Any form of consumer engagement is eligible for an Effie award. From print to TV, to packaging design to guerrilla, to events, to digital, to anything. If your efforts can demonstrate measurable results, we want to see it in the Effies.

Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie recognizes and celebrates effectiveness worldwide with the Global Effie, the Euro Effie, Effie Asia Pacific and more than 35 national Effie programs.