2009 EFFIE COMPETITION
Welcome to the 2009 Effie Awards Competition.
Started in 1968, Effie awards Ideas that Work — the great ideas that achieve real results and the strategy that goes into creating them. Whether mainstream or unconventional, digital or print, design or advertising, paid or unpaid, any form of marketing communications can enter.
We are looking forward to another competitive year of the industry’s best work. With 40+ categories, including our Specialty Categories: David vs. Goliath, Media Idea and Renaissance and the recently introduced Green category, we ensure a place for every possible marketing effort to be part of the competition.
ENTRY KIT
The Effie Entry Kit will thoroughly explain everything from what’s eligible to enter, to how an entry is judged, to tips and insight from judges on what it takes to have a winning case. Download Kit.
ELIGIBILITY, DEADLINES & FEES
Any and all marketing communications efforts, whether full campaigns or unique efforts within a campaign are eligible to enter. Retail experience, viral, buzz, direct mail, PR, Radio, TV – any one or any multiple combination of mediums – any examples of work that demonstrate how you tackled your client’s objectives can be entered. To enter you must detail the “why” behind the strategy and provide proof that your work achieved the results you were hired to produce
Marketing efforts that ran in North America – defined as work that ran in the US or Canada – between Sept. 1. 2007 and August 31, 2008 are eligible to enter.
Your work must have made an impact during this time period and the results you provide must be within this time frame. Elements of the work may have been introduced earlier and/or run past the eligibility timeframe period, but your case must be based on data relative to the qualifying time.
If your campaign ran in multiple countries (even if it did not run in the U.S.), it may be eligible to enter the Global Effie Award. Refer to effie.org for entry information.
We encourage partners to work together to submit a case, because collaboration yields the most effective, thorough cases. You must credit all of your main strategic and creative partners on the case you submit. Effie reserves the right to refuse any entry at any time.
Marketing initiatives in a language other than English must be accompanied by a complete English language translation, including all creative materials, to make judging possible.
DEADLINES
ENTRY INTO THE 2009 EFFIE NORTH AMERICAN COMPETITION IS NOW CLOSEDExtended entry deadline date for Boomer+ and Green category awards:
January 12, 2009
Entries will not be accepted if they are not accompanied with the full, correct entry fee payment.
In order to be processed and entered into the competition, all parts of the entry must be BOTH physically at the Effie Headquarters office and submitted online. Once you submit an entry online, you cannot change it without contacting the Effie office. You will receive an entry confirmation once all entries have been processed.
You may enter your work anytime between now and November 12, 2008. The entry fee is determined by when you submit your work into the competition.
ENTRY FEE
On-time: submitted by October 15, 2008
Entry Fee = $710 USD
Extension: October 16-24, 2008
Entry Fee = $895 USD
EXTENDED Last Chance: October 25-January 12, 2009
Entry Fee = $1300 USD