Automotive
Cars, trucks, motorcycles, both brand and model advertising.
Beauty Products & Services
Personal care items such as cosmetics, fragrances, shampoos, hairsprays, soaps, deodorants, hair coloring; personal care services such as spas, weight loss programs, etc.
Beverages, Alcohol
Beer, champagne, rum, tequila, vodka, wine, wine coolers, after dinner drinks, etc.
Breakfast Foods
Cereals, and other foods intended primarily for breakfast consumption
Children's Products & Services
Products and services marketed to children 12 and under. (e.g. Toys, games, dolls, gifts etc.) Also leisure products and services aimed at children.
Computer Hardware
Includes desk and portable computers for business/personal purposes (desktop systems, laptops, PDAs, etc.) and computer peripherals for business/personal purposes (scanners, modems, printers, monitors, etc.)
Computer Software
Advertising for software, groupware, operating systems, or any other software marketed to consumer or business users.
Consumer Electronics
Audio and/or video devices such as TVs, radios, VCRs, cameras, sound systems, etc.
Corporate Reputation, Image & Identity
Includes sponsorships, image & identity. Communications to promote corporations, not exclusively their products. Includes Business/Professional services such as consulting, accounting, legal, employment, etc.
Culture & The Arts
Plays, museums, music organizations, concert series, cultural festivals, theater festivals
Entertainment & Sporting Events
Includes sporting events and entertainment. E.G. Superbowl, sporting team, a specific motion picture, books, records, electronic videogames, radio and television programming
Fast Food, Casual Dining & Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants. Any restaurant may enter and the competition will not be classified by type.
Financial Services
Communications promoting overall image and capabilities of a financial institution and specific products or services including home banking, insurance, loans, mortgage, mutual funds, traveler’s checks, etc.