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WINNER
2000 SILVER
CORPORATE REPUTATION / PROFESSIONAL SERVICES
ACQUISITION MAILER
ADIDAS, ADIDAS AMERICA, INC.
MANUS DIRECT RESPONSE MARKETING
SUMMARY
This first national rollout of an invitation to join the adidas sports club for kids was mailed exclusively to outside lists and resulted in a 15.5% response. It exceeded program objectives by 55%, beat the previous package by 63% and reduced the list cos
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