SUMMARY

Rheingold Beer, once a powerhouse in its hometown of New York, had completely fallen off the map, enjoying distribution in only seven bars around the city. The agency was charged with returning the brand to its former position of importance and profitability. Our brand idea of "100% New York By Volume" energized the work with the unique raw energy of the city, beginning a brand revival, while triggering distribution in more than 2000 locations and a case sales increase of nearly 2500%.

CASE STUDY

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