2006 GOLD

COMPUTER HARDWARE

PICTURE FRAMES

HP, HEWLETT-PACKARD

Michelle Bogdan, World Wide Director of Consumer Advertising

GOODBY SILVERSTEIN & PARTNERS

Simon Law, Planning Dir.
Steve Simpson, Creative Dir./Partner
John Coyne, Group Account Dir.

ZENITH OPTIMEDIA

HP had less relevance than competitors when the printing market shifted to photo printing. It took a dramatic shift in advertising - from spec-heavy print to celebratory TV focusing on the excitement of photo printing to grow share. HP beat the market ave