2007 GOLD

AFRICAN-AMERICAN

JORDAN BE LIFESTYLE CAMPAIGN

JORDAN BRAND

Roman Vega, Brand Mgr.

WIEDEN+KENNEDY NEW YORK

Caroline Hooper, Account Dir.
Daniel Cherry III, Strategic Planner
Mark Adamson, Account Executive
Todd Waterbury, Creative Dir.
Kevin Proudfoot, Creative Dir.
Jesse Coulter, Art Dir.
Andy Fergueson, Copywriter
Eric Bridge, Associate Media Dir.

The campaign was to raise awareness for and increase sales of Jordan Brand's inaugural Jordan Lifestyle apparel collection, which hit the market in Fall of 2005.