2007 GOLD

AFRICAN-AMERICAN

INFINITI IN BLACK

INFINITI

Monica Smith, Mgr. - Infiniti Mktg.
Doug Ryan, Sr. Mgr. - Infiniti Mktg.
Scot Fessenden , Dir. - Infiniti Mktg.
Jan Thompson, VP - Nissan / Infiniti Mktg.

THE TRUE AGENCY

Valencia Gayles, President
Perry Fair, Associate Creative Dir.
Daryll Merchant, Executive Broadcast Producer
Christopher Davis, Executive Creative Dir.
Garlanda Freeze, Management Supervisor
Regina Hinton , Media Dir.
Rosemarie Sachez, Media Supervisior
Sara Dixon, Associate Media Dir.
Shirley Kim, Sr. Account Executive

TDP

SAPIENT

The Infiniti in black campaign was the first African-American marketing effort by Infiniti. The campaign married 5 African-American visionary artists with Infiniti vehicles. The campaign worked to shape the Infiniti brand image among unaware African-American consumers and showcase the shared values of unique, modern, distinct, and bold design.