2007 BRONZE

GLOBAL

KRAFT PHILADELPHIA,KRAFT FOODS INC

Nick Shepherd, VP - Global Brands
Christopher Miles, Dir. - Advertising
Anne Marie Splitstone, Dir. - Mktg. - US
Jan Strubel, Mktg. Mgr. - Philadelphia - Northern Europe
Marjorie Castillo, Mktg. Mgr. - Mexico
Paul Rhodes, Mktg. Mgr. - Australia

JWT

Jocelyn Horsfall, Global Planning Dir.
Bob Boxer, Global Planning Partner
Ros King, Global Business Dir.
Jaspar Shelbourne, Global Creative Dir.

The Philadelphia Heavenly Angel campaign has been running in a number of countries for several years. It has embodied the 'Best of Global, Best of Local' philosophy, by providing a powerful and distinctive global brand platform, with the flexibility to be tailored to local cultural and marketing requirements. Here the challenge was to improve on Heaven, and reinvigorate the campaign to take it forward into the 21st century. The new look Heaven, with young, dynamic angels, has succeeded in meeting the objective of giving new impetus to the Philadelphia brand - whether delivering growth in a very mature market, adding volume through new usage opportunities, or launching a completely new line to generate incremental sales. Heaven just got a little better.