2007 BRONZE

REAL ESTATE

THE SECRET COAST

POINTE WEST, CENTEX DESTINATION PROPERTIES

Stacey Berndt, V.P. of Mktg. - Central Division

FIREHOUSE

Mark Hall, President and Founder
Greg Goyne, Principal - Account Management
Steve Smith, Principal - Account Planning
Kim Thornton, Account Supervisor
James Helms, Associate Creative Dir.
Jason Fox, Copywriter

The campaign entitled The Secret Coastwas developed for Centex Destination Properties: Pointe West as a means to reenergize consumer interest, as well as neutralize low perceptions of its location in Galveston, TX. The campaign exceeded objectives in lead generation.