2008 GOLD

CORPORATE REPUTATION, IMAGE & IDENTITY

THE HUMAN ELEMENT

THE DOW CHEMICAL COMPANY, THE DOW CHEMICAL COMPANY

Patti Temple Rocks , VP-Global Comm. & Reputation
Mike Kolleth , Dir.-Corp. Brand Comm.
Doug Brinklow , Global Leader Corp. Advt.

DRAFTFCB CHICAGO

John Claxton , Sr. VP-Creative Dir.,Copywriter
Kurt Fries, Sr. VP-Creative Dir.,Art Dir.
Sean Mccarthy, VP-Mgmt. Dir.
Sandy Kolkey, Exec. VP-Group Mgmt. Dir.
Jim Bachor, Assoc. Creative Dir.
James Shuttleworth, Exec. VP-Chief Strategic Planning Officer
Brenda Gonzalez, Group Media Dir.

INITIATIVE MEDIA

At best, the work of The Dow Chemical Company was faceless. At worst, it was perceived to be everything detrimental to life on Earth. Hence the campaign's challenge: reframe Dow, fundamentally changing the way opinion leaders view the chemical company. By embodying the company's vision to address some of the most pressing economic, social and environmental concerns facing the global community, the Human Element campaign touched the target's hearts and minds and caused them to dramatically reevaluate how they view The Dow Chemical Company.