2008 BRONZE

NON-PROFIT / PRO-BONO / PUBLIC SERVICE

ODDS CAMPAIGN

AUTISM SPEAKS, AUTISM SPEAKS

Alison Singer, Exec. VP-Comm.
Bill Shea, Creative Dir.

BBDO NEW YORK

Robert Rawley, Exec. VP-Reg. Acct. Dir.
Flavia Carvalho, Acct. Super.
Esty Gorman, Acct. Planner
Steve Rutter , Sr. VP-Creative Dir.
Yoonie Park, Asst. Acct. Exec.

THE ADVERTISING COUNCIL

Deborah Leiter, VP-Campaign Dir.
Heidi Arthur, Sr. VP-Group Campaign Dir.
Carla Rutledge, Asst. Campaign Mgr.

Prevalence of Autism has drastically increased. In 2007, 1 in 150 children under the age of 10 will be diagnosed with Autism. However, parents lacked awareness and knowledge of the disorder. Our campaign objectives were to raise awareness of Autism, to educate parents about the prevalence of the disorder, and urge them to visit AutismSpeaks.org to learn more - all by communicating that Autism is more common than they think. The campaign has earned over $80 million in donated media and created a 35% rise in awareness.