2008 BRONZE

GREEN

THERE'S NO SMALL CHANGE

HSBC, HSBC

Kevin Martin, Exec. VP-Head of Customer Mktg.
Nicole Rousseau, VP-Retail Mktg.

JWT

William Charnock, Co-Head Strategic Planning
Linda Lewi, Chief Integration Officer
Gordon McLean, Planning Dir.
Damian Totman, Exec. Creative Dir.
Lisa Topol, Creative Dir.
Michael Stoopack, Bus. Dir.

RMG CONNECT

Suzanne Darmory Dunleavy, Head-Copy, Assoc. Creative Dir.
Cesar DeCastro, Creative Dir.-Part.

UNIWORLD GROUP

KANG & LEE

GROUPM

We set out to generate new accounts, protect HSBC's environmental credentials and meet our financial obligations to our shareholders. We exceeded all three of our objectives. More paperless checking accounts were opened, ethical perceptions of the HSBC brand were enhanced and a more valuable customer was acquired, for less. All in all, our campaign delivered no small change to the environment, the brand, and the business.