2008 SILVER

GREEN

PSP 2007: PERSONAL SUSTAINABILITY PROJECT

WAL-MART, WAL-MART STORES, INC.

Celia Swanson, Sr. VP-Change Mgmt.

SAATCHI & SAATCHI S

Adam Werbach, Global CEO
David Steuer, VP-Creative
Judah Shiller, VP-Outreach

When each person makes one small change called a personal sustainability practice (PSP), the collective population of Wal-Mart employees gain a higher sense of purpose and play an active role in sustaining our planet's resources now and for generations to come. By breaking down what seemed like a huge task into small, personal, attainable steps, we convinced employees to participate in the program. It was by adding together these small steps that we could show the employees their huge overall impact and help Wal-Mart meet its lofty sustainability goals.