2009 SILVER

CULTURE & THE ARTS

THEY EXIST

THE FIELD MUSEUM, THE FIELD MUSEUM

Helene Rosenblum, Dir.-Mktg.
Laura Sadler, Sr. VP-Museum Enterprises
Rachel Pomberg, Mgr.-Advt. & Mktg. Partnerships

DDB CHICAGO

Susan Lulich, Sr. VP-Acct. Dir.
Diane Ruggie, Sr. VP-Group Creative Dir.
Michelle Schaefer, Strategy Dir.
Parry Metz, Assoc. Creative Dir.
Nick Marrazza, Assoc. Creative Dir.
Kathy Petrukas, Assoc. Creative Dir.
Lynn Fogarty, Acct. Super.

OMD

The Field Museum of Chicago is a respected institution. It's also perceived as dusty and traditional, especially compared to other modern and exciting Chicago offerings. So, to get people to come see an exhibit about mythic creatures, The Field brought mythic creatures to the people. Unicorns and mermaids took to the streets of Chicago forcing people to reconsider their preconceived notions of fantasy and reality, and of the museum. The result? A success of magical and mythical proportions.