2009 SILVER

BEVERAGES, ALCOHOL

DAMN RIGHT

CANADIAN CLUB , BEAM GLOBAL SPIRITS & WINE

Rory Finlay, CMO
Nick Garland, Brand Mgr.
Victor Rutstein, Brand Mgr.
Dennis Prado, Brand Mgr.
Mike Ginal, Brand Mgr.

ENERGY BBDO

Marty Orzio, Exec. Creative Dir.
Derek Sherman, Creative Dir.
Jason Stanfield, Creative Dir.
Doug Ryan, Exec. VP-Client Service Dir.
David Haeg, Acct. Super.

STARCOM MEDIAVEST GROUP

GMR MARKETING

KETCHUM

PROXIMITY BBDO

In the 1960s and '70s, Canadian Club was the No. 1 whisky in America. But now Canadian Club is as untrendy as a brand could be. Guys say scornfully, "That's what my Dad drank." To get people to rethink Canadian Club, the brand first had to get them to rethink their dads. So the campaign coupled vintage photographs and provocative sentiments to reveal that Dads and their drinks were actually the height of cool. The brand's sales grew for the first time in 16 years.