2009 BRONZE

TRANSPORTATION

RECLAIMING JETBLUE

JETBLUE, JETBLUE

Dave Barger, CEO
Andrea Spiegel, VP-Sales & Mktg.
Fiona Morrisson, Dir.-Mktg.

JWT

Ty Montague, Co-Pres.
Rosemarie Ryan, Co Pres.
Brian Carley, Creative Dir.
Jessica Navas, Group Planning Dir.
Kristina Lenz, Part.-Bus. Dir.

MEDIACOM

Michael Levy, Sr. VP-Sr. Part.

JWT INSIDE

Ian Kaplan, Part.-Bus. Devel.

BEYOND INTERACTION

When JetBlue first launched, the airline challenged industry conventions. JetBlue brought humanity back to air travel, offering a great experience for low fare and created many fans. Seven years later, ambitious expansion led to growing pains, and JetBlue's original mission wasn't so clear. This campaign is more than advertising -it is a brand idea. Jetting has begun to re-establish JetBlue's commitment to crewmembers and customers and restore JetBlue's role as challenger of the industry.