2009 BRONZE

SUSTAINED SUCCESS

THE STATE OF HOCKEY

MINNESOTA WILD, MINNESOTA WILD

Matt Majka, Operating Officer
John Maher, Sr. Dir.-Brand Mktg.
Wayne Petersen, Dir.-Events & Promo.

OLSON

Laura Terry, Acct. Dir.
Hans Engebretson, Acct. Super.
Derek Bitter, Creative Dir.
Brian Hurley, Sr. Art Dir.
Tom Fugleberg, Exec. Creative Dir.
Steve Knapp, Media Dir.-VP

Skepticism of pro sports was rampant when Minnesota hockey fans had their team, the North Stars, stolen by Dallas. To launch a new team, the fans' passion became the focus as another community was created in which fans really felt a part of the team. It made the Wild one of the most successful NHL franchises, setting an attendance record the inaugural season. Every home game has sold out ever since. Now in "The State of Hockey," it's not skepticism that prevails, but the belief in "our" team.