2009 GOLD

BEAUTY PRODUCTS & SERVICES

IN THE MOTHERHOOD

SUAVE, UNILEVER & SPRINT

MINDSHARE

Margaret Clerkin, Invention
Ed McLoughlin, Mngng. Dir.-Client Leadership
Shari Cohen, Exchange
Melissa Shapiro, Mngng. Dir.-Exchange
Nadine McHugh, Client Leadership
Susan Noble, Dir.-Client Leadership
Gretchen Seibert, Assoc. Dir.-Invention

MINDSHARE ENTERTAINMENT

David Lang, Invention
Greg Manago, Dir.-Invention

WEBER SHANDWICK

Suave teamed up with Sprint for an unprecedented partnership to gain mindshare -and marketshare- among moms. By building an online community especially for moms and involving them in the creative process, the brands became the enablers of a social network women wanted to be a part of. The program contributed to a growth in brand share and lifted key brand measures for Suave. Additionally, "In the Motherhood" became the No. 1 parenting Web site visited by moms.