2009_3263_hero_1

2009 SILVER

SUSTAINED SUCCESS

THE FEW. THE PROUD. THE MARINES.
U.S. MARINE CORPS, U.S. MARINE CORPS

Maj. Genl. Robert E. Milstead, Commanding Genl., Marine Corps Recruiting Command
Lt. Col. Michael Zeliff, Asst. Chief of Staff-Advt.

JWT ATLANTA

Tony Accurso, Co-Pres.-COO
Carl Warner, Co-Pres.-Exec. Creative Dir.
Marshall Lauck, Mgmt. Dir.
Randy Shepard, Dir.-Strategic Planning

MINDSHARE

Steve Harding, Mngng. Dir.-Media

RMG ATLANTA

Jay Cronin, Mngng. Dir.
Tobei Arai, Acct. Dir.

UNIWORLD GROUP

Herman Morales, Group Acct. Dir.

Since fiscal 1998, Marine Corps Recruiting Command has met its annual recruiting goal every year while maintaining the highest enlistment standards and sustaining a commanding lead in the Tough Elite brand attribute category among all service branches. These goals have been met despite the varying conditions of the economic, global and political landscape and across two generational archetypes whose attitudes and motivations differ greatly from one another.

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CASE STUDY

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