2009 BRONZE

HEALTHCARE, PRODUCTS & SERVICES

REVERSING THE DECLINE IN MAMMOGRAMS

CLARIAN HEALTH, CLARIAN HEALTH

Rebecca Carl, CMO-Community Relations Officer

THE HEAVYWEIGHTS

John Luginbill, CEO
Susan Appel, Acct. Mgr.-Publicity Coord.
Adrienne Payne, COO
Katrina Hess, Creative Dir.

Throughout the first half of the 2000s, mammogram numbers dropped at an alarming rate. Crusades by public figures failed to reverse the trend. Clarian Health made it its mission to reach women at risk, targeting pre-episodic breast cancer patients by telling the true story of a world-class speed skater who was diagnosed with breast cancer in her early 40s. Women who saw the campaign thought, "If she can get it, anybody can." Monthly mammograms more than doubled.