2009 BRONZE

BEAUTY PRODUCTS & SERVICES

GO FRESH

DOVE, UNILEVER

Jonah de-Lumen, Brand Mgr.

OGILVY & MATHER CHICAGO

Tereasa Surratt, Creative Dir.
Jennifer Totten, Copywriter
Maureen Shirreff, Group Creative Dir.
Paul Elam, Mgmt. Super.
Liz Wade, Planning Dir.

MINDSHARE

David Lang, Pres.-N. Amer.
Andrew Heath, Mngng. Dir.-Team Unilever
Melissa Shapiro, Mngng. Dir.-Team Unilever

OGILVY INTERACTIVE NEW YORK

Socrates Papazoglou, Mktg. Mgr.

INTEGRATED MARKETING SERVICES

The goal for this launch was to bring 20-something women into the Dove franchise and to tap into the growing market for fragrance and experiential personal care products. A true 360-campaign reached and touched the target audience in innovative ways. It sought to build affinity by acknowledging the pressures of her life and positioning the sensory product experience as a way to put those pressures in perspective. The campaign successfully lowered Dove's age profile and exceeded sales targets by up to 76%.