2009 SILVER

LEISURE PRODUCTS & SERVICES

SPEND MORE TIME ON THE WATER

EVINRUDE, BOMBARDIER RECREATIONAL PRODUCTS

Dick Palmersheim, VP-Mktg.

CRAMER-KRASSELT

John Freckmann, Sr. VP-Group Acct. Dir.
Katie Daggett, Sr. Acct. Exec.
Chris Buhrman, Creative Dir.
Matt Herrmann, Art Dir.
Josh Kemeny, Copy Writer
Grant Firoita, VP-Group Media Dir.
Kate Schroeder, Assoc. Media Dir.
Dinah Goris, Bdcst. Producer
Nick Zink, Interactive Art Dir.

Facing a shrinking pool of customers due to economic and distribution challenges and strong competition from industry leaders Mercury and Yamaha, Evinrude needed to find a new, more meaningful point of difference. Research showed that Evinrude was beginning to build a reputation for requiring the least amount of maintenance. This resonated with consumers who hated the hassle and cost of outboard maintenance. Now, Evinrude could promise more time on the water and less time in the dealership.