2009 GOLD

INFLUENCERS

PATRIOTIC SIX

USO, USO

John Hanson, Sr. VP-Mktg. & Comm.
Mark Phillips, VP-Corp. Comm.

WILLIAMS WHITTLE ASSOCIATES

Martha Wilcox, Exec. VP
Julia Roderique, Acct. Dir.
Rich Park, Creative Dir.
Alisa Caparso, Producer
Karen Bender, Media Outreach

More than 500 worthy causes vie for public service advertising airtime every month, far more demand than supply. The USO, leaned on more than ever as U.S. troops entered year five of the war, needed to turn public service advertising directors into USO advocates so they would wield their powerful influence to get the USO's message out. As a result of this uncommon campaign, the influencers made their decision. The USO became the No. 1 most-aired public service advertising in the country.