2009 BRONZE

HOUSEHOLD FURNISHINGS & APPLIANCES

UNREAL

ARMSTRONG WORLD INDUSTRIES, ARMSTRONG

April Thornton, Mktg. Consultant

BBDO

David DiRienz, Assoc. Creative Dir.
Jim Santora, Sr. VP
Susan Credle, Exec. Creative Dir.
David Lubars, Chrmn.-CCO
Bill Bruce, Chrmn.-CCO
Jeffery Mordos, COO
Dori Ellowitch, Assoc.

OMD

Toni Racioppo, Client Comm. Dir.
Lindsay Belisle, Strategy Super.

Consumers have always thought of Armstrong as a trusted flooring company but were unaware of all the product forms Armstrong offers. Moreover, laminate floors were typically considered to be an inferior imitation of hardwood. Through this campaign, consumers were taught that not only does Armstrong sell laminate flooring, it sells laminate floors that are so beautiful that they can actually pass for hardwood.