2009 SILVER

FINANCIAL SERVICES, CARDS

2008 BEIJING OLYMPICS "GO WORLD"

VISA, VISA INC.

Antonio Lucio, Global CMO
Kevin Burke, Head-Global Consumer Mktg.
Elyssa Gray, Media & Creative Services

TBWA\CHIAT\DAY

Carisa Bianchi, Pres.
Rob Schwartz, Exec. Creative Dir.
Patrick O'Neill, Creative Dir.
Julie Smith, Group Planning Dir.
Carolyn Contois, Acct. Dir.
Becca Morton, Art Dir.
Gage Clegg, Copywriter

OMD

AKQA

GMR MARKETING

The 2008 Beijing Olympics were the most challenging in the 20 years of Visa's partnership. Controversy surrounded the Games. Visa was under pressure following its recent IPO, and it was becoming increasingly hard for sponsors to break through the Olympics clutter. By reminding the world of the true meaning of the Olympic spirit, Visa transcended the controversy and clutter. The campaign put Visa ahead of the field in every key measure and was widely considered the most effective of the Games.