2009 BRONZE

ENTERTAINMENT & SPORTING EVENTS

WHERE AMAZING HAPPENS

NBA, NBA

Carol Albert, Sr. VP-Mktg. Comm.
Brian Flinn, VP-Mktg.
Melissa Rosenthal-Brenner, VP-Mktg.
Carolanne McAuliffe, VP-Mktg.

GOODBY, SILVERSTEIN & PARTNERS

Andy Grayson, Brand Strategy Dir.
Jamie Barrett, Part.-Creative Dir.
Chris Cummings, Brand Strategist
Max Heilbron, Sr. Comm. Strategist
Tanin Blumberg, Acct. Dir.
Nathan Shamban, Acct. Mgr.

Heading into the 2007-08 NBA season, the NBA was looking to capitalize on the intense competition among teams and extraordinary talent around the league. In order to reignite passion among fans, the league needed to take control of the NBA conversation and focus attention to the game "on the court." What the NBA needed was a campaign that could be a place where anything and everything great about the game happens. Result was: "Where Amazing Happens."