2009 GRAND

RESTAURANTS

WHOPPER® FREAKOUT

BURGER KING, BURGER KING CORP.

Brian Gies, VP-Mktg. Impact
Claudia Lezcano, Dir.-Advt.

CRISPIN PORTER + BOGUSKY

Rob Reilly, Part.-Exec. Creative Dir.
Bill Wright, VP-Creative Dir.
Jeff Benjamin, VP-Interactive Creative Dir.
Ryan Kutscher, Assoc. Creative Dir.
Paul Caiozzo, Assoc. Creative Dir.
Danielle Whalen, VP-Acct. Dir.
Mark Stojack, Acct. Dir.
Blair Jaffe, Mgmt. Super.

To coincide with the 50th anniversary of the Whopper, Burger King conducted a social experiment removing the iconic Whopper from the menu. The first phase of the experiment explored deprivation to see what would happen if America's most beloved burger was removed from the menu forever without any announcement. Phase two took the social experiment to another level when in lieu of the Whopper customers were given competitors' burgers.